A simple, repeatable system to plan your content with intention—without starting from scratch every week.
This workbook is for business owners who want a clearer way to plan marketing content that actually supports their goals. Instead of guessing what to post, you’ll build a strategy rooted in one core idea, thoughtful planning, and realistic creation rhythms.
You’ll be guided step by step from big-picture goals to day-to-day content, with a companion spreadsheet to help you plan, track, and reuse what you create.
Content Strategy Workbook (PDF)
You’ll work through:
Clear goal setting for your marketing
Choosing a monthly Core Idea to guide your messaging
Planning your content flow by year and month
Creating a batch-friendly creation rhythm
Using AI support (optional)
Tracking what’s working and refining your plan
Content Strategy Spreadsheet (Template)
Includes:
Annual Overview
Monthly Content Planner
Batch Days Snapshot
Content Bank (reuse library)
Track + Tweak review tab
Business owners who want structure without rigidity
Creatives tired of reinventing content every week
Anyone looking for a more sustainable approach to marketing
This is a flexible system you can return to again and again, helping you plan less, reuse more, and stay consistent without the pressure.
A simple, repeatable system to plan your content with intention—without starting from scratch every week.
This workbook is for business owners who want a clearer way to plan marketing content that actually supports their goals. Instead of guessing what to post, you’ll build a strategy rooted in one core idea, thoughtful planning, and realistic creation rhythms.
You’ll be guided step by step from big-picture goals to day-to-day content, with a companion spreadsheet to help you plan, track, and reuse what you create.
Content Strategy Workbook (PDF)
You’ll work through:
Clear goal setting for your marketing
Choosing a monthly Core Idea to guide your messaging
Planning your content flow by year and month
Creating a batch-friendly creation rhythm
Using AI support (optional)
Tracking what’s working and refining your plan
Content Strategy Spreadsheet (Template)
Includes:
Annual Overview
Monthly Content Planner
Batch Days Snapshot
Content Bank (reuse library)
Track + Tweak review tab
Business owners who want structure without rigidity
Creatives tired of reinventing content every week
Anyone looking for a more sustainable approach to marketing
This is a flexible system you can return to again and again, helping you plan less, reuse more, and stay consistent without the pressure.
