From The Blog
Thoughtful insights on marketing, systems, and getting things done
How to Choose the Right Email Marketing Platform for Your Small Business
This email marketing platform comparison for small businesses walks through the pros and cons of popular tools like MailerLite, Mailchimp, Flodesk, and Squarespace. Learn which platforms are best for beginners, growing businesses, and service providers in 2026.
5 Lead Magnet Formats That Convert
Not all lead magnets are created equal. In this post, we’re breaking down five high-converting formats—plus why they work, when to use them, and how to create your own with a little help from AI. If you’ve been stuck trying to choose the right type of freebie, this guide will help you get moving with clarity and purpose.
Three questions to build your brand story
Learn how to build a clear, authentic brand story using three simple questions that help you connect with your audience and strengthen your marketing.
Client Spotlight: Portland Bottle Shop
A client spotlight on Portland Bottle Shop, sharing how a clear marketing and communication strategy helped support long-term growth for a local restaurant.
Why email should be part of your marketing strategy
Email marketing is a powerful part of any marketing strategy. Learn why email still matters, how it builds trust, and how to use it as part of a strong marketing ecosystem.