Dreaming of my Cinco De Mayo menu got me thinking about the similarities between building the perfect taco and creating the perfect marketing strategy. So, I’m breaking down the three different types of tacos, aka marketing strategies.

A great brand story sits at the intersection of who you are and what your audience craves. It's human nature to want to connect. And that's how businesses can use their stories to build that connection. Here are three questions to help you start building your brand story.

In my Interview With A Client series, I take you behind the scenes on what it's like working with Pondering Mind Creative. I love hearing these stories of success, and I hope you do too! Let's kick it off with The Portland Bottle Shop.

There are many marketing tools and strategies out there that, when used together, can help create a strong plan. I am a big believer in bundling up your approach to develop ecosystems that thrive together. One piece of the ecosystem should always be email marketing.

I've always been that person in the room who sits and listens, digests and doesn't speak until I have solid feedback. In my younger years, I looked at this as a setback. But as I've gotten older, I've realized this trait provides me with the opportunity to help. I've deemed it "The Pondering Way."