Why email should be part of your marketing strategy
When you start a business, marketing can feel like a messy mix of what you need to do, what you should do, and what you hope you’ll get to eventually. There are a lot of options, a lot of opinions, and not a lot of clarity.
That’s why every marketing strategy I create for clients includes email marketing. And almost every time, I hear the same thing:
“I don’t think I need that.”
Here are five reasons why email marketing deserves a place in your strategy, even if you’re not convinced yet.
Five reasons email should be part of your marketing strategy:
It’s part of a strong marketing ecosystem
You own your email list
Email helps you build trust before the sale
You don’t have to be “ready” to start
Email supports long-term growth
Email Marketing Is Part of a Strong Marketing Ecosystem
No single marketing tool works in isolation. The most effective marketing strategies are ecosystems — your website, content, social media, and systems all working together to support one another.
Email marketing is a core piece of that ecosystem.
While social media is great for connection and visibility, you don’t own those platforms. Algorithms change. Accounts disappear. Platforms come and go. When that happens, your reach can disappear with them.
Your email list is different.
You own it. You control it. And you can build it in a way that aligns with how you want to show up.
You Own Your Email List (and That Matters)
Your website and your email list are the only marketing platforms you truly own.
That ownership gives you flexibility:
You can test, tweak, and adjust your messaging
You can communicate in a way that feels authentic to your brand
You can go deeper than a caption or a post ever allows
Email gives you space to explain your offers, share your perspective, and connect more intentionally — without fighting an algorithm for attention.
Email Helps You Build Trust Before the Sale
Getting someone to open an email is no small thing. When someone subscribes to your list, they’re raising their hand and saying they want to hear from you.
That makes email one of the most powerful trust-building tools you have.
With email, you can:
Share updates about new services or offerings
Thank customers and reward loyalty
Ask for feedback and improve your work
Celebrate milestones like birthdays or anniversaries
Stay top of mind without constantly selling
Email marketing isn’t about blasting promotions. It’s about nurturing relationships over time.
You Don’t Have to Be “Ready” to Start
If you’re not sending regular emails yet, that’s okay. The most important step is simply starting to collect email addresses.
Every website should have a clear way for people to sign up — whether that’s a free resource, a newsletter, or a simple update list. Even if you’re not ready to send emails consistently, you’ll be glad you started building your list when you are.
Email marketing works best when it grows alongside your business, not when you try to bolt it on later.
Email Supports Long-Term Growth
It’s easier to reconnect with people who already know you than to constantly chase new audiences. Email allows you to stay connected, provide value, and invite people back into your world when the timing is right.
When used thoughtfully, email supports:
Repeat customers
Clearer messaging
More confident marketing decisions
Sustainable growth over time
Email marketing isn’t about doing more. It’s about building something you own — something that supports your business quietly and consistently behind the scenes.
If email marketing feels important but you’re not sure where to start, you have options. You can work with me directly to build a strategy that makes sense for your business, or explore the Resource Studio for tools you can use at your own pace.
